FASHION COLOUR German Eyeshadow Stick Matte Long wearing Easily Blendable Eye Shadow High Pigmentation Shimmery Lids Seamless glide Buildable Eyeshadow Stick Night Blue 1 4gm

FASHION COLOUR German Eyeshadow Stick Matte Long wearing Easily Blendable Eye Shadow High Pigmentation Shimmery Lids Seamless glide Buildable Eyeshadow Stick Night Blue 1 4gm

This German eyeshadow stick in night blue shade is a high-quality product that offers long wear and high pigmentation. Its matte finish makes it perfect for creating a variety of looks, while its shimmery lids add a touch of glamour.
Key Features: - Long wearing - Easily blendable - High pigmentation - Shimmery lids - Seamless glide - Buildable eyeshadow stick
For whom: This eyeshadow stick is perfect for makeup enthusiasts who want a versatile product that can easily transition from day to night. Whether you prefer a subtle wash of color or a bold, dramatic look, this product has you covered.
Pros: - Long-lasting formula - Easy to blend - Highly pigmented - Shimmery finish adds dimension - Buildable coverage
Cons: - Limited shade range - May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte, long-wearing, high-pigmentation align with current trends	Vogue, Elle
Brand Strength	20	18	FASHION COLOUR known for quality eyeshadow products	Brandwatch, Retail Gazette
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Standard, The Economic Times
Competition	10	10	Facing moderate competition from established and emerging brands	WWD, Fashionista
Use-case Advantage	5	3	Versatile for day and night looks, appealing to diverse consumers	Cosmopolitan, Glamour
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeshadow market with competitive pricing and on-trend features.

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