FASHION COLOUR 2 in 1 Gel Eyeliner and Smudge Proof Waterproof Kajal 24Hrs Lasting Drama Waterproof Kajal Black Long Lasting Smudge Proof Gel Eyeliner Water resistant Quick Dry Dual End Liner Brush 4g Black

FASHION COLOUR 2 in 1 Gel Eyeliner and Smudge Proof Waterproof Kajal 24Hrs Lasting Drama Waterproof Kajal Black Long Lasting Smudge Proof Gel Eyeliner Water resistant Quick Dry Dual End Liner Brush 4g Black

Key Features: - 2 in 1 gel eyeliner and kajal - Waterproof and smudge-proof formula - Long-lasting up to 24 hours - Quick-dry for easy application - Dual-end liner brush for precise application

For whom: This product is suitable for anyone looking for a versatile and long-lasting eyeliner and kajal. It is perfect for those who want a product that can easily transition from day to night looks.

Pros: - Water-resistant formula that stays put all day - Versatile 2 in 1 product for eyeliner and kajal - Quick-dry formula for easy and precise application - Dual-end liner brush for customization

Cons: - May require a makeup remover for full removal - Some users may find the gel formula to be a bit thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like waterproof, smudge-proof, and quick-dry, aligning with Indian consumers' preferences.	Elle
Brand Strength	20	15	Strong brand reputation for quality cosmetics in India.	Vogue
Category Momentum	20	10	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Femina
Competition	10	9	Faces moderate competition from established and emerging brands offering similar long-lasting eye makeup products in India.	Cosmopolitan
Use-case Advantage	5	2	Provides dual functionality as eyeliner and kajal, catering to the versatile makeup needs of Indian consumers.	Grazia
Final Market Score	100	66/100 (3.30/5)	Well-positioned 2-in-1 gel eyeliner and kajal with competitive pricing and strong feature fit in the growing Indian market.

Factor	Rating (out of 5)	Notes
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