Fapiwen Natural Hairline Powder Root Touch Up Shadow Pen Gray Cover Filler for Thin Hair Black 1 Count

Fapiwen Natural Hairline Powder Root Touch Up Shadow Pen Gray Cover Filler for Thin Hair Black 1 Count

This Fapiwen Natural Hairline Root Touch Up Shadow Pen is designed to quickly and easily cover grey roots or thinning hair in between salon visits. The pen applicator allows for precise application and the natural hairline shade blends seamlessly with black hair.

Key Features:
- Easy-to-use pen applicator for precise touch-ups
- Natural hairline shade blends seamlessly with black hair
- Covers gray roots and fills in thinning areas for a fuller look

For whom:
This product is ideal for anyone with black hair looking to cover gray roots or fill in thinning areas for a fuller look. It is perfect for those who want a quick and convenient solution in between salon visits.

Pros:
- Easy to use on-the-go
- Natural-looking shade blends seamlessly
- Covers gray roots and fills in thinning areas

Cons:
- May require frequent touch-ups for long-lasting coverage
- Limited shade options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and natural look for thin hair coverage.	GfK
Brand Strength	20	15	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up products.	IRI
Use-case Advantage	5	5	Addresses specific need for quick and effective hair root touch-ups.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up pen with good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—