FAE Beauty Double Dew Highlighter All Over Multi Use Illuminator Long Wear Ultra Fine Shimmer Soft Radiant Finish Buildable Blendable Silky Formula Enriched with Avocado oil Jojoba oil Vitamin E Shade Prism 7 5 g

FAE Beauty Double Dew Highlighter All Over Multi Use Illuminator Long Wear Ultra Fine Shimmer Soft Radiant Finish Buildable Blendable Silky Formula Enriched with Avocado oil Jojoba oil Vitamin E Shade Prism 7 5 g

About Product: The FAE Beauty Double Dew Highlighter is a versatile multi-use illuminator that provides a long-lasting, ultra fine shimmer with a soft radiant finish. Its buildable and blendable formula is enriched with avocado oil, jojoba oil, and Vitamin E for added skincare benefits.

Key Features: - All Over Multi Use Highlighter - Long Wear Formula - Ultra Fine Shimmer - Soft Radiant Finish - Enriched with Avocado oil, Jojoba oil, Vitamin E - Shade: Prism - Size: 7.5g

For whom: This highlighter is suitable for anyone looking to add a luminous glow to their complexion. It is ideal for those who want a versatile product that can be used on both the face and body.

Pros: - Buildable and blendable formula - Enriched with skin-loving ingredients - Long-lasting wear - Provides a soft radiant finish

Cons: - Some users may prefer a more intense shimmer - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for long-wear and radiant finish.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for multi-use illuminators in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	Retail Today
Competition	10	0	Limited direct competition in the premium multi-use illuminator segment in India.	Cosmopolitan India
Use-case Advantage	5	3	Versatile product suitable for various skin tones in India.	Femina
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position the FAE Beauty Double Dew Highlighter well in the growing Indian market for multi-use illuminators.

Factor	Rating (out of 5)	Notes
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