FACESCANADA Comfy Matte Lip Crayon Hangover 12 2 8g 8HR Long Stay No Dryness Luxurious Matte Texture Intense Color in 1 Stroke Hydrates Nourishes With Chamomile Shea Butter

FACESCANADA Comfy Matte Lip Crayon Hangover 12 2 8g 8HR Long Stay No Dryness Luxurious Matte Texture Intense Color in 1 Stroke Hydrates Nourishes With Chamomile Shea Butter

About Product: FACESCANADA Comfy Matte Lip Crayon in Hangover 12 is a hydrating matte lipstick designed to provide long-lasting color and comfort to your lips.

Key Features: This lip crayon is enriched with chamomile and shea butter to keep your lips hydrated and nourished throughout the day. It offers a matte finish that is comfortable to wear for up to 8 hours.

For whom: This lipstick is perfect for anyone looking for a matte lip color that is moisturizing and long-lasting.

Pros: - Hydrating formula keeps lips nourished - Matte finish stays put for up to 8 hours - Comfortable to wear all day

Cons: - Limited shade range available in this particular product line

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of chamomile and shea butter aligns with the trend towards natural ingredients in cosmetics.	Vogue
Brand Strength	20	18	FacesCanada is a well-established brand known for quality lip products in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting and hydrating lipsticks in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar long-lasting matte lipsticks in the market.	Elle
Competition	10	10	FacesCanada faces strong competition from both domestic and international brands offering similar matte lip crayons.	Femina
Use-case Advantage	5	3	The 8HR long stay feature caters to consumers looking for all-day wear without frequent touch-ups.	Grazia
Final Market Score	100	81/100 (4.05/5)	FacesCanada Comfy Matte Lip Crayon in Hangover 12 offers a competitive option in the growing Indian market for long-lasting and hydrating lipsticks.

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