FACES CANADA Ultime Pro Longwear Eye Pencil Dark Sparkle 03 1 2 g 8 Hr Long Stay Smooth One Stroke Application Intense Color Pay Off Soft Blendable Formula Smudge Proof Water Proof

FACES CANADA Ultime Pro Longwear Eye Pencil Dark Sparkle 03 1 2 g 8 Hr Long Stay Smooth One Stroke Application Intense Color Pay Off Soft Blendable Formula Smudge Proof Water Proof

This FACES CANADA Ultime Pro Longwear Eye Pencil in the shade Dark Sparkle 03 is a must-have for anyone looking for a long-lasting eye pencil with intense color pay-off. It is designed to stay put for up to 8 hours without fading or smudging, making it perfect for all-day wear.

Key Features: - 8-hour long stay formula - Smooth one-stroke application - Intense color pay-off - Soft and blendable formula - Smudge-proof and waterproof

This eye pencil is suitable for anyone who wants a hassle-free makeup application that lasts all day. Whether you're a makeup enthusiast or a beginner, this pencil is easy to use and guarantees a bold and dramatic look every time.

Pros: - Long-lasting formula - Easy application - Intense color payoff - Smudge-proof and waterproof

Cons: - May require a sharpener for a precise application - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like 8-hour long stay, intense color payoff, and smudge-proof formula matching market expectations.	Vogue
Brand Strength	20	10	Faces Canada is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Kajal & Kohls category in India.	Business Standard
Competition	10	6	Facing competition from other popular brands offering similar longwear eye pencils in India.	Vogue
Use-case Advantage	5	5	Addresses the need for a long-wearing, easy-to-apply eye pencil for daily use.	Elle
Final Market Score	100	66/100 (3.30/5)	Faces Canada Ultime Pro Longwear Eye Pencil in Dark Sparkle 03 is a competitive product in the Indian Kajal & Kohls market segment.

Factor	Rating (out of 5)	Notes
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