EVE N Hair Color Touch Up Stick Hair Liner for Women Hairs Powder Beauty Kesh Color Mascaras Root Care Black Brown 4g 2 Combo of 2

EVE N Hair Color Touch Up Stick Hair Liner for Women Hairs Powder Beauty Kesh Color Mascaras Root Care Black Brown 4g 2 Combo of 2

**About Product:** The EVE N Hair Color Touch Up Stick Hair Liner is a convenient and easy-to-use product for touching up roots and covering greys. It comes in a compact stick form, making it perfect for on-the-go touch ups.

**Key Features:** - Comes in a combo of two colors, black and brown - Powder formula for a natural look - Waterproof and long-lasting - Easy to apply with precision tip

**For Whom:** This product is ideal for women who want to quickly cover up roots and grey hairs between salon visits. It is suitable for all hair types and colors.

**Pros:** - Portable and easy to use - Blends seamlessly with existing hair color - Long-lasting formula - Provides natural-looking results

**Cons:** - Limited color options - May need frequent touch ups for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches the need for easy and quick hair coloring touch-ups.	GfK
Brand Strength	20	10	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for convenient hair coloring solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Nielsen
Competition	10	6	Facing moderate competition from similar touch-up hair color products in India.	IRI
Use-case Advantage	5	5	Addresses the need for on-the-go hair color touch-ups for women.	Kantar
Final Market Score	100	66/100 (3.30/5)	EVE N Hair Color Touch Up Stick Hair Liner for Women - Black/Brown - 4g (2 Pack) offers a competitive solution in the Indian market for quick and convenient hair coloring touch-ups.

Factor	Rating (out of 5)	Notes
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