EVE N Hair Color Touch Up Stick Hair Liner for Women Hairs Powder Beauty Kesh Color Mascaras Root Care Black 4g 2 Pack of 2

EVE N Hair Color Touch Up Stick Hair Liner for Women Hairs Powder Beauty Kesh Color Mascaras Root Care Black 4g 2 Pack of 2

This EVE N Hair Color Touch Up Stick is a convenient and easy-to-use solution for covering up roots and greys between salon visits.

Key Features: - Comes in a pack of 2 black touch up sticks - Easy to apply with precise brush tip - Long-lasting formula that stays in place until your next shampoo - Mess-free and portable for on-the-go touch ups For whom: This hair liner root touch up powder is designed for women who want to quickly and easily cover up roots and greys without the hassle of traditional hair coloring methods.

Pros: - Provides a quick fix for covering up roots and greys - Portable and easy to use, perfect for travel or on-the-go touch ups - Comes in a pack of 2 for long-lasting use Cons: - Limited color options available - May need to be reapplied throughout the day for complete coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for root touch-ups.	Vogue India
Brand Strength	20	15	Established brand with a reputation for quality hair products.	Brand Equity
Category Momentum	20	10	Growing demand for root touch up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other popular root touch-up products in India.	Elle India
Use-case Advantage	5	5	Convenient solution for covering gray roots between salon visits.	Femina
Final Market Score	100	66/100 (3.30/5)	EVE N Hair Color Touch Up Stick offers a competitive solution for easy and long-lasting root touch-ups in the Indian market.

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