ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty

ETUDE Play 101 Stick Contour Duo 3 21AD Creamy Shading and Highlighter Duo for Easy Contouring Makeup Kbeauty

Key Features: - Two-in-one creamy contouring stick with shading and highlighting shades - Easy to blend formula for seamless application - Long-lasting and buildable for customizable contouring - Compact and travel-friendly design for on-the-go touch-ups

For whom: - Makeup lovers looking for a convenient and versatile contouring product - Beginners who want to experiment with contouring without a complicated routine - Those with oily skin looking for a cream contour that stays in place throughout the day

Pros: - Easy to use with a twist-up stick design - Versatile shades that can be used for both subtle and dramatic contouring - Creamy formula that blends seamlessly into the skin - Affordable option for high-quality contouring makeup

Cons: - Limited shade range may not be suitable for all skin tones - Can be too creamy for those with very dry skin types - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' contouring needs.	Elle India, Femina
Brand Strength	20	18	Strong brand recognition and positive reviews in India.	Beauty Insider, Vogue India
Category Momentum	20	15	Growing demand for contouring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar contouring products in India.	Nykaa, Amazon India
Competition	10	8	Facing moderate competition from other contouring sticks in India.	Cosmopolitan India
Use-case Advantage	5	5	Offers easy contouring solution for beginners in Indian market.	Grazia India
Final Market Score	100	76/100 (3.80/5)	Well-positioned contouring stick with strong brand and feature fit.

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