EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML

EPITIGHT FAKEIT GREY COVERING STARCH NATURAL BROWN BLACK HAIR ROOT TOUCH UP SPRAY FOR GREY HAIR ROOT CONCEALER SPRAY 160ML

EPITIGHT FAKEIT is a revolutionary grey covering starch spray that effectively conceals grey roots and regrowth, giving you a natural look until your next salon visit.

Key Features: - Easy-to-use spray formula for quick touch ups - Natural brown and black shades to match various hair colors - Long-lasting coverage that stays put until shampooed out

For whom: Ideal for anyone looking to temporarily cover up grey roots or regrowth between salon visits. Perfect for busy individuals or those who want to extend the time between dye jobs.

Pros: - Quick and convenient application - Blends seamlessly with natural hair color - Provides instant results

Cons: - May require multiple applications for stubborn greys - Scent may be strong for some users

Overall, EPITIGHT FAKEIT is a great solution for anyone looking to maintain their hair color in between salon appointments.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural-looking grey hair coverage with easy application.	GfK
Brand Strength	20	10	Established brand presence in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other root touch-up sprays.	IRI
Use-case Advantage	5	5	Convenient solution for quick touch-ups between salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up spray with good market fit.

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