Enega No Ammonia Grey Coverage Long Lasting Creme Hair Color with Argan Oil Green Tea Extract Pack of 1 150 ML Natural Black

Enega No Ammonia Grey Coverage Long Lasting Creme Hair Color with Argan Oil Green Tea Extract Pack of 1 150 ML Natural Black

Enega No Ammonia Grey Coverage Long Lasting Creme Hair Color is a gentle and effective hair coloring solution that provides full coverage for grey hair. Formulated with Argan Oil and Green Tea Extract, this hair color not only provides long-lasting color but also nourishes and strengthens your hair.

Key Features: - No ammonia formula for a gentle coloring experience - Long-lasting color with full grey coverage - Enriched with Argan Oil and Green Tea Extract for added nourishment and strength - Easy to use creme formula for hassle-free application

This hair color is suitable for anyone looking for a natural black shade with full grey coverage. It is ideal for individuals with sensitive scalp or those looking for a gentle and nourishing hair coloring option.

Pros: - No harsh chemicals like ammonia - Long-lasting color that fades gracefully - Nourishing ingredients provide added benefits for hair health Cons: - May require multiple applications for desired shade intensity - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and green tea extract align with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation for hair care products.	Brandwatch
Category Momentum	20	10	Growing demand for ammonia-free hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from established and emerging brands in the segment.	Nielsen
Use-case Advantage	5	5	Long-lasting formula appeals to consumers seeking durable color.	Kantar
Final Market Score	100	66/100 (3.30/5)	Enega No Ammonia Grey Coverage Creme Hair Color with Argan Oil and Green Tea Extract is well-positioned in the Indian market for natural black permanent hair color.

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