ECOSENSE Hair Colour Stick Black Root Touch Up for Grey Hair Instant Easy to Use Quick Mess Free Temporary 4gm

ECOSENSE Hair Colour Stick Black Root Touch Up for Grey Hair Instant Easy to Use Quick Mess Free Temporary 4gm

Key Features: - Instant root touch up for grey hair - Easy-to-use hair color stick - Mess-free application - Temporary coverage - 4gm size for on-the-go touch-ups
For whom: - Individuals with grey roots who want a quick and easy solution to cover them up - People looking for a temporary touch-up option without commitment to permanent hair color
Pros: - Convenient size for carrying in purse or travel bag - No need for mixing or waiting time like traditional hair dyes - Precision application for targeted coverage
Cons: - May need to reapply throughout the day for long-lasting coverage - Limited color options available in the hair color stick format

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Convenient and mess-free application appeals to busy Indian consumers.	Vogue India
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for temporary hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other temporary hair color sticks in the market.	Beauty India
Use-case Advantage	5	5	Addresses the need for quick and easy grey hair coverage for special occasions.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced hair color stick catering to the growing demand for temporary solutions in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—