Earth Rhythm Glow Set Go Multipurpose Strobe Cream Spf 50 PA Primer Highlighter Moisturizer Cocoa Butter Vitamin E Golden Glow 40ml

Earth Rhythm Glow Set Go Multipurpose Strobe Cream Spf 50 PA Primer Highlighter Moisturizer Cocoa Butter Vitamin E Golden Glow 40ml

About Product: The Earth Rhythm Glow Set Go is a versatile 4-in-1 multipurpose strobe cream that acts as a primer, highlighter, and moisturizer all in one. It is enriched with Cocoa Butter and Vitamin E to give your skin a healthy and radiant golden glow.

Key Features: - 4-in-1 multipurpose product - Contains SPF 50 PA for sun protection - Enriched with Cocoa Butter and Vitamin E - Gives a natural golden glow - Can be used as a primer, highlighter, and moisturizer

For whom: This product is suitable for anyone looking for a multitasking skincare product that provides sun protection, hydration, and a luminous glow. It is ideal for those with dry to normal skin types.

Pros: - Multipurpose product saves time and money - Contains SPF 50 PA for sun protection - Enriched with Cocoa Butter and Vitamin E for added skincare benefits - Gives a beautiful golden glow to the skin

Cons: - May not be suitable for oily skin types due to its moisturizing properties - Some users may find the golden glow too intense for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple benefits like primer, highlighter, and SPF 50.	Elle
Brand Strength	20	10	Established brand reputation in skincare segment.	Vogue
Category Momentum	20	15	Growing demand for multipurpose primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	6	Facing moderate competition from other multipurpose primers.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for a quick and easy makeup routine.	Grazia
Final Market Score	100	66/100 (3.30/5)	Versatile primer with good market potential in India.

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