e l f Stay Cool Primer Stick Hydrating Gel Primer Preps Skin For Makeup Imparts A Cooling Feel Infused With Aloe Water Vegan Cruelty Free

e l f Stay Cool Primer Stick Hydrating Gel Primer Preps Skin For Makeup Imparts A Cooling Feel Infused With Aloe Water Vegan Cruelty Free

About Product: This hydrating gel primer stick from e.l.f. is specifically designed to prep and prime the skin for makeup application. It contains aloe water for added hydration and has a cooling sensation upon application.

Key Features: - Contains aloe water for hydration - Vegan and cruelty-free formula - Gel stick format for easy application - Provides a cooling sensation on the skin

For whom: This product is suitable for anyone looking to hydrate and prime their skin before makeup application. It is especially beneficial for those with dry or dehydrated skin.

Pros: - Hydrating formula with aloe water - Vegan and cruelty-free - Convenient gel stick format for easy application - Cooling sensation on the skin

Cons: - Some users may prefer a traditional primer in a different format - The cooling sensation may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hydrating gel primer stick with cooling sensation aligns with Indian consumers' preference for skincare benefits in makeup.	Kantar
Brand Strength	20	18	e.l.f. known for affordable quality makeup products in India.	Euromonitor
Category Momentum	20	15	Growing demand for cruelty-free beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing competition from established primer brands in India offering similar features.	Spire Research
Use-case Advantage	5	5	Convenient stick format ideal for on-the-go makeup application in India.	Kline
Final Market Score	100	76/100 (3.80/5)	Competitively positioned hydrating gel primer stick catering to the growing demand for cruelty-free beauty products in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—