e l f No Budge Matte Shadow Stick One Swipe Cream Eyeshadow Stick Long Wear Crease Resistant Matte Finish Cool Beans

e l f No Budge Matte Shadow Stick One Swipe Cream Eyeshadow Stick Long Wear Crease Resistant Matte Finish Cool Beans

Key Features: - No Budge formula ensures long wear - Easy one swipe application - Creamy texture for smooth application - Matte finish for a modern look - Crease resistant formula

For whom: This eyeshadow stick is perfect for anyone who wants a quick and easy way to achieve a matte eyeshadow look that lasts all day. It is ideal for those with oily eyelids or anyone looking for a hassle-free eyeshadow option.

Pros: - Long-lasting formula - Easy application - Matte finish for a trendy look - Crease resistant for all day wear - Convenient stick format for on-the-go touch ups

Cons: - Limited shade range - May require blending for a seamless look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and crease resistance align well with Indian consumers' preferences.	Kantar
Brand Strength	20	10	e.l.f known for affordable quality products, resonates with Indian consumers.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting eyeshadow sticks in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the value offered, appealing to price-sensitive Indian market.	GfK
Competition	10	1	Increasing competition in the eyeshadow stick segment, need for continuous innovation.	IRI
Use-case Advantage	5	5	One-swipe application saves time, convenient for busy Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong market fit for e.l.f No Budge Matte Shadow Stick in Cool Beans in the growing Indian eyeshadow segment.

Factor	Rating (out of 5)	Notes
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