e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda

e l f Luminous Putty Blush Putty to Powder Buildable Blush With A Subtle Shimmer Finish Highly Pigmented Creamy Vegan Cruelty Free Bermuda

The e l f Luminous Putty Blush is a unique blush that starts off as a putty but transforms into a powder upon application. It has a buildable formula that allows you to achieve your desired level of color intensity. The blush also has a subtle shimmer finish that adds a luminous glow to your cheeks.

For makeup enthusiasts looking for a highly pigmented blush that is easy to blend and provides a natural-looking finish, the e l f Luminous Putty Blush is the perfect choice. Its creamy texture glides onto the skin effortlessly, giving you a radiant and fresh-faced look.

Pros:
- Highly pigmented formula
- Easy to blend
- Gives a natural-looking finish
- Vegan and cruelty-free
- Comes in a variety of shades

Cons:
- Some users may find the putty texture difficult to work with at first
- The shimmer finish may not be suitable for those who prefer a matte blush.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy texture and highly pigmented formula align well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for innovative blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium blush products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging cruelty-free blush brands.	Elle
Use-case Advantage	5	5	Versatile blush suitable for both day and night looks, appealing to a wide range of consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit with growing market demand, competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—