e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Deep Brown

e l f Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump Flake Free Vegan Cruelty Free Deep Brown

About Product: e.l.f. Lash XTNDR Tubing Mascara is a clump and flake-free mascara that helps to extend your lashes. This mascara comes in a deep brown shade and is vegan and cruelty-free.

Key Features: The tubing formula helps to lengthen and extend lashes without clumping or flaking. It provides a natural, long-lasting look that is easy to remove.

For Whom: This mascara is ideal for those looking for a natural, everyday mascara that helps to extend and define lashes without any clumping or flaking. It is suitable for all skin types, including sensitive eyes.

Pros: - Clump and flake-free formula - Vegan and cruelty-free - Provides extended lashes - Easy to remove

Cons: - Limited shade options - May not provide dramatic volume for those looking for bold lashes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tubing formula and deep brown color align with current market trends.	Euromonitor
Brand Strength	20	18	e.l.f. known for quality and affordability in India.	Brandwatch
Category Momentum	20	15	Growing demand for vegan and cruelty-free mascaras in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar products in the segment.	Kantar
Competition	10	6	Facing moderate competition from other vegan and cruelty-free mascaras.	Forbes
Use-case Advantage	5	3	Provides clump and flake-free extended lashes, meeting consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian market due to brand strength, features alignment, and competitive pricing.

Factor	Rating (out of 5)	Notes
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