Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE

Dr Rashel Collagen Firming Primer Serum 100 ml imported from UAE

Key Features: - Contains collagen to help firm and tighten skin - Helps smooth out fine lines and wrinkles - Lightweight formula that absorbs quickly into the skin - Can be used as a primer before makeup application
For whom: - This serum is suitable for those looking to improve the firmness and elasticity of their skin - People who want to reduce the appearance of fine lines and wrinkles - Individuals looking for a lightweight serum that can also act as a primer for makeup
Pros & Cons: Pros: - Contains collagen, a key ingredient for firming and tightening skin - Lightweight formula that is easily absorbed - Can also be used as a makeup primer Cons: - May not be suitable for those with sensitive skin - Some users may find the scent of the serum to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Serum with collagen and anti-aging properties aligns with current consumer preferences	Euromonitor
Brand Strength	20	15	Dr Rashel known for quality skincare products in Indian market	Brandwatch
Category Momentum	20	10	Primers in high demand due to increasing focus on skincare routines	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported serums	GfK
Competition	10	6	Facing competition from local and international primer brands with similar claims	Nielsen
Use-case Advantage	5	5	Offers hydration and firming benefits suitable for Indian climate	Kantar
Final Market Score	100	66/100 (3.30/5)	Dr Rashel Collagen Firming Primer Serum positioned well in the Indian primer market with strong brand reputation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—