Dr Jain s byPurenaturals Dark Shade Herbal Hair Colour Treatment Powder 100g Set of 4 Black

Dr Jain s byPurenaturals Dark Shade Herbal Hair Colour Treatment Powder 100g Set of 4 Black

This herbal hair colour treatment powder is made from natural ingredients that are free from harmful chemicals like ammonia and parabens. It provides a safe and gentle way to colour your hair without damaging it.

Key Features: - Made from natural ingredients - Free from harmful chemicals like ammonia and parabens - Provides a safe and gentle way to colour hair - Comes in a set of 4 for convenience

For whom: This product is suitable for anyone looking for a natural and gentle way to colour their hair. It is especially beneficial for those with sensitive scalp or allergies to conventional hair dyes.

Pros: - Natural ingredients - Safe and gentle formula - Convenient set of 4

Cons: - May require multiple applications for desired shade intensities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Nielsen
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for herbal hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair color products.	GfK
Competition	10	6	Facing increasing competition from new entrants in the herbal hair color market.	IRI
Use-case Advantage	5	5	Convenient set of 4 packs for regular users, cost-effective.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong herbal hair color product with good market fit and competitive pricing.

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