DOBARIYA EMPIRE Natural Hairline Powder Shading Sponge Pen Shadow Powder Stick Black Quick Root Touch Up for Cover Gray Hair Black 1 Count

DOBARIYA EMPIRE Natural Hairline Powder Shading Sponge Pen Shadow Powder Stick Black Quick Root Touch Up for Cover Gray Hair Black 1 Count

This DOBARIYA EMPIRE Natural Hairline Powder Shading Sponge Pen is a convenient and easy-to-use tool for covering up gray hair and touching up roots quickly.

Key Features: - Natural hairline powder for a seamless blend - Shading sponge pen for easy application - Quick root touch up for covering gray hair - Black color for a universal match

For whom: This product is perfect for anyone looking to quickly cover up gray hair or touch up roots without the hassle of going to the salon. It is suitable for all hair types and colors.

Pros: - Easy to use - Portable and compact for on-the-go touch-ups - Natural-looking results - Long-lasting color

Cons: - May need to be reapplied after washing hair - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and natural hairline effect, meeting consumer expectations.	Nielsen
Brand Strength	20	15	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for quick root touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other root touch-up products.	IRI
Use-case Advantage	5	5	Addresses the need for quick and convenient root touch-ups.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned root touch-up pen with strong brand presence.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—