Daggett Ramsdell Color Stick Instant Hair Color Touch Up Hair Coloring Products Black 0 44 oz AD

Daggett Ramsdell Color Stick Instant Hair Color Touch Up Hair Coloring Products Black 0 44 oz AD

About Product: Daggett Ramsdell Color Stick Instant Hair Color Touch Up is a convenient and easy way to cover up gray roots or touch up your hair color in between salon visits. The black shade is perfect for those with dark hair.

Key Features: The color stick is compact and portable, making it perfect for on-the-go touch ups. It is water-resistant and long-lasting, providing coverage that stays put until your next shampoo.

For whom: This product is ideal for anyone looking to quickly and easily cover up gray roots or touch up their hair color. It is suitable for all hair types, but works best on dark hair colors.

Pros: - Easy to use - Long-lasting formula - Portable and convenient for travel - Water-resistant

Cons: - Limited shade range - Can be messy if not applied carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Black color option and convenient touch-up stick format meet market preferences.	Nielsen
Brand Strength	20	10	Daggett Ramsdell known for quality hair color products in India.	Euromonitor
Category Momentum	20	15	Growing demand for instant hair color touch-up products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other instant hair color touch-up brands.	IRI
Use-case Advantage	5	5	Easy to use for quick touch-ups, suitable for busy Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Daggett Ramsdell Color Stick Instant Hair Color Touch Up in Black holds a strong position in the Indian market for instant hair color touch-up products.

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