Curl Up Ultra Defining Hair Gel Strong Hold Flaxseed Hair Gel For Dry Frizzy Wavy Curly Hair Sulphate Paraben Silicone Free 100ml

Curl Up Ultra Defining Hair Gel Strong Hold Flaxseed Hair Gel For Dry Frizzy Wavy Curly Hair Sulphate Paraben Silicone Free 100ml

Key Features: - Ultra defining strong hold for styling wavy and curly hair - Contains flaxseed for added moisture and shine - Free from sulphates, parabens, and silicones
For whom: This hair gel is perfect for individuals with dry, frizzy, wavy, or curly hair looking for a strong hold without the use of harmful chemicals.
Pros: - Provides long-lasting hold for defined curls - Adds moisture and shine to dull, dry hair - Free from sulphates, parabens, and silicones
Cons: - May not be suitable for individuals with straight or fine hair - Strong hold may be too stiff for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair gels in the market.	Kantar
Competition	10	8	Facing moderate competition from other natural hair gel brands in the Indian market.	IRI
Use-case Advantage	5	5	Provides strong hold and definition for various hair types, meeting diverse styling needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with good fit for Indian hair care market, facing moderate competition.

Factor	Rating (out of 5)	Notes
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