Curl Up Advanced Frizz Control Strong Hold Gel 150g

Curl Up Advanced Frizz Control Strong Hold Gel 150g

This Curl Up Advanced Frizz Control Strong Hold Gel is specially formulated to provide long-lasting hold and control for unruly hair. It helps tame frizz and flyaways while keeping your hairstyle in place throughout the day.

Key features of this gel include its strong hold formula, which is perfect for those with thick or curly hair who struggle with keeping their style in place. The gel is also enriched with nourishing ingredients to help improve the overall health of your hair.

This product is perfect for anyone looking for a reliable and effective styling gel to help control frizz and keep their hair looking sleek and polished. It is suitable for all hair types, but is especially beneficial for those with unruly or hard-to-manage hair.

Pros: - Provides long-lasting hold - Helps tame frizz and flyaways - Enriched with nourishing ingredients - Suitable for all hair types Cons: - May be too heavy for those with fine hair - Strong hold formula may be difficult to wash out completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The strong hold and frizz control features align well with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	18	Brand X is a well-known player with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for frizz control products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Today
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	India Today, The Economic Times
Use-case Advantage	5	5	Offers long-lasting hold suitable for Indian weather conditions.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and product features position Brand X's gel favorably in the growing Indian frizz control market.

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