Cover Your Gray Waterproof Root Color Touch up Black

Cover Your Gray Waterproof Root Color Touch up Black

Cover Your Gray Waterproof Root Color Touch up Black is a convenient and easy-to-use root touch-up product designed to cover gray roots quickly and effectively. Perfect for those in between salon visits or for busy individuals on the go.

Key Features: - Waterproof formula that lasts through rain, sweat, and swimming - Comes in a convenient wand applicator for easy and precise application - Blends seamlessly with existing hair color for a natural look - Available in a variety of shades to match your hair color perfectly

For whom: This product is ideal for anyone looking to cover up gray roots or regrowth between colorings. It is suitable for all hair types and colors.

Pros: - Easy and convenient to use - Waterproof formula for long-lasting coverage - Blends seamlessly with hair color - Portable and great for travel - Variety of shades available to match your hair color

Cons: - May need to be reapplied after a few washes - Some users may find the wand applicator tricky to use at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and long-lasting color solution meets consumer needs for durability.	Vogue India
Brand Strength	20	10	Established brand with a reputation for quality hair color solutions.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other brands offering similar root color solutions.	Beauty Insider
Use-case Advantage	5	5	Convenient root touch-up solution for busy individuals seeking quick fixes.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively positioned waterproof root color touch-up with strong market fit.

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