Cover Your Gray Touch Up Stick Black AD

Cover Your Gray Touch Up Stick Black AD

This Cover Your Gray Touch Up Stick in Black from AD Brand is designed to quickly and easily cover up roots and grays in between colorings. With its convenient stick form, you can easily apply the product directly to the areas that need touch-up.

Key Features: - Provides instant coverage for roots and grays - Easy to use stick application - Water-resistant formula - Works on all hair types and textures

For whom: This touch-up stick is perfect for anyone who wants to conceal their roots or grays without the hassle of a full coloring treatment. Whether you're in between salon visits or just looking for a quick fix, this product is a convenient solution.

Pros: - Easy to apply - Blends seamlessly with existing hair color - Water-resistant formula means it won't smudge or run - Perfect for on-the-go touch-ups

Cons: - May not provide full coverage for very stubborn grays - Color may fade over time and require reapplication

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers easy application and long-lasting coverage, meeting consumer needs.	Vogue India
Brand Strength	20	10	AD Brand has established trust and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for root cover up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other root cover up sticks in the market.	Beauty Insider
Use-case Advantage	5	5	Convenient solution for covering gray roots between salon visits.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively priced root cover up stick with strong brand recognition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—