Coloressence Long Stay Waterproof Creamy Lip Liner Pencil with In built Sharpener Brown

Coloressence Long Stay Waterproof Creamy Lip Liner Pencil with In built Sharpener Brown

The Coloressence Long Stay Waterproof Creamy Lip Liner Pencil is a must-have for anyone looking to define and enhance their lip shape while providing long-lasting color.

Key Features: - Waterproof formula that doesn't budge or smudge - Creamy texture that glides on smoothly - Built-in sharpener for convenient use on-the-go - Available in a beautiful brown shade that complements a range of lip colors

For whom: This lip liner pencil is ideal for anyone who wants a precise and long-lasting lip color that won't fade or feather throughout the day.

Pros: - Waterproof formula is perfect for all-day wear - Creamy texture makes application easy and comfortable - In built sharpener ensures a precise and sharp tip for precise application

Cons: - Some users may find the brown shade to be too dark for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy texture and waterproof feature align with market preferences.	Euromonitor
Brand Strength	20	18	Coloressence known for quality and affordability in India.	Brandwatch
Category Momentum	20	15	Growing demand for lip liners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market segment.	Retail360
Competition	10	5	Facing moderate competition from established and new brands.	IndiaRetailNews
Use-case Advantage	5	3	Long-stay formula suitable for Indian weather conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Coloressence Long-Stay Waterproof Creamy Lip Liner Pencil is well-positioned in the growing Indian lip liner market.

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