Coloressence Chromatic Smudgeproof Matte Eyeliner Cum Lightweight Long Lasting Smudge Proof Kajal Jade Green

Coloressence Chromatic Smudgeproof Matte Eyeliner Cum Lightweight Long Lasting Smudge Proof Kajal Jade Green

This unique product from Coloressence is a 2-in-1 eyeliner and kajal in a stunning jade green shade. It is smudgeproof, matte, and lightweight, making it perfect for all-day wear.

Key Features:
- Dual use as an eyeliner and kajal
- Smudgeproof and long-lasting formula
- Matte finish for a modern look
- Lightweight and comfortable to wear

For whom:
This product is perfect for anyone looking to add a pop of color to their eye makeup routine. The jade green shade is versatile and can be worn for both day and night looks.

Pros:
- Dual functionality as eyeliner and kajal
- Unique jade green shade for a bold look
- Smudgeproof and long-lasting formula
- Matte finish for a modern and trendy look

Cons:
- Some users may find the color too bold for everyday wear
- May require touch-ups throughout the day for optimal wear time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and smudge-proof features align with current trends.	Vogue India
Brand Strength	20	15	Coloressence known for quality and innovation in eye makeup.	Brandwatch
Category Momentum	20	10	Growing demand for colorful eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the segment.	Cosmopolitan India
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	Elle India
Final Market Score	100	66/100 (3.30/5)	Coloressence Chromatic Smudgeproof Matte Eyeliner in Jade Green is well-positioned in the growing Indian market for colorful eyeliners.

Factor	Rating (out of 5)	Notes
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