Colorbar On The Go Makeup Remover Wipes 10 Pieces Infused with aloe vera chamomile and glycerin Hydrate and nourish your skin

Colorbar On The Go Makeup Remover Wipes 10 Pieces Infused with aloe vera chamomile and glycerin Hydrate and nourish your skin

About Product: Colorbar On The Go Makeup Remover Wipes are convenient and travel-friendly wipes that effectively remove makeup while providing hydration and nourishment to the skin. The wipes are infused with Aloe Vera, Chamomile, and Glycerin, making them gentle on the skin.

Key Features: - Contains Aloe Vera, Chamomile, and Glycerin for hydration and nourishment - Convenient and travel-friendly packaging - Effectively removes makeup without harsh scrubbing - Suitable for all skin types

For whom: These makeup remover wipes are ideal for anyone looking for a quick and efficient way to remove makeup while also providing hydration and nourishment to the skin. They are suitable for all skin types.

Pros: - Gentle on the skin - Hydrating and nourishing - Convenient for on-the-go use - Effectively removes makeup without harsh scrubbing

Cons: - May not completely remove waterproof or heavy makeup - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera, Chamomile, and Glycerin ingredients cater to the trend of natural skincare products in India.	Euromonitor
Brand Strength	20	18	Colorbar is a well-known and trusted brand in the Indian cosmetics industry.	Brandwatch
Category Momentum	20	15	Growing demand for convenient makeup removal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar makeup remover wipes in the market.	Kantar
Competition	10	8	Facing moderate competition from both local and international brands offering similar makeup wipes in India.	Forbes
Use-case Advantage	5	5	Convenient for on-the-go use, appealing to busy urban consumers in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Colorbar On The Go Makeup Remover Wipes offer a competitive solution in the growing Indian makeup cleansing wipes segment.

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