Colorbar Infinite 24 Hours Opaque Eyeliner Gel Black 001 2 5Ml Non Transfer Sweat Proof Formula Lasts Upto 24 Hours

Colorbar Infinite 24 Hours Opaque Eyeliner Gel Black 001 2 5Ml Non Transfer Sweat Proof Formula Lasts Upto 24 Hours

Key Features: - 24 hour wear for all-day coverage - Non-transfer formula prevents smudging - Sweat-proof for long-lasting wear - Gel texture for easy application
For whom: - Anyone looking for a bold and long-lasting eyeliner - Those with oily eyelids or who are prone to smudging - Makeup enthusiasts who want a versatile eyeliner for day or night looks
Pros: - Intense black color for a dramatic look - Long-lasting formula stays put throughout the day - Gel texture glides on smoothly for easy application - Sweat-proof and non-transfer formula prevents smudging
Cons: - May require a steady hand for precise application - Gel formula may dry out if not sealed properly after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, non-transfer, and sweat-proof formula aligns with Indian consumers' needs	Euromonitor
Brand Strength	20	18	Colorbar is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Strong demand for eyeliners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar features	Kantar
Use-case Advantage	5	5	24-hour wear suits the busy lifestyle of Indian consumers	GFK
Final Market Score	100	76/100 (3.80/5)	Colorbar Infinite Opaque Eyeliner Gel Black 001 is well-positioned in the Indian market with strong brand presence and feature alignment.

Factor	Rating (out of 5)	Notes
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