Color Mate No Ammonia Hair Color 150g 9 1 Natural Black

Color Mate No Ammonia Hair Color 150g 9 1 Natural Black

Color Mate Natural Black Hair Color is a ammonia-free hair color that gives you a natural black shade without damaging your hair. The formula is gentle on the scalp and leaves your hair looking shiny and healthy.

Key Features: - No ammonia formula - Natural black shade - Gentle on the scalp - Leaves hair shiny and healthy

For whom: This hair color is perfect for individuals who want to cover their grey hair or simply change up their look with a natural black shade. It is suitable for all hair types and textures.

Pros: - Ammonia-free formula is gentle on the hair and scalp - Natural black shade looks flattering on most skin tones - Leaves hair looking shiny and healthy

Cons: - May require multiple applications for desired color intensity - Color may fade over time, especially with frequent washing.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Natural black shade with no ammonia aligns with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with good reputation for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for ammonia-free hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other ammonia-free hair color brands.	IRI
Use-case Advantage	5	5	Easy application process suitable for home use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Color Mate Natural Black Hair Color 150g - No Ammonia - Shade 9.1 is well-positioned in the Indian market for ammonia-free hair colors.

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