Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 9 1 Natural Black

Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 9 1 Natural Black

Key Features: - Herbal based formula - Ammonia-free - Enhanced with Ayur Product - Comes in a combo pack with 9 other shades - Provides a natural black color

For whom: - Ideal for individuals looking for a natural hair color option - Suitable for those with sensitive scalp or allergies to ammonia-based dyes - Perfect for those who want to experiment with different shades in one purchase

Pros: - Gentle on the hair and scalp - No harsh chemicals - Provides long-lasting color - Easy to use at home

Cons: - May require multiple applications for desired color intensity - Color may fade over time with frequent washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and Ayur product combo align well with current consumer preferences for natural products.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for herbal-based hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal-based hair color products in the market.	GfK
Competition	10	6	Facing moderate competition from other established herbal-based hair color brands in the market.	IRI
Use-case Advantage	5	5	Offers long-lasting color results suitable for those seeking a permanent hair color solution.	Kantar
Final Market Score	100	66/100 (3.30/5)	Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo - Natural Black 9.1 is well-positioned in the Indian market for consumers seeking natural permanent hair color solutions.

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