Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 300g 9 3 Burgundy

Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 300g 9 3 Burgundy

Key Features: - Herbal based formulation - Ammonia free - Contains Ayur ingredients - Combo pack including 300g hair color and Ayur product - Shade 9.3 Burgundy for rich, deep color

For whom: This hair color is suitable for individuals looking for a natural, ammonia-free alternative to traditional hair dyes. The shade is perfect for those who want to achieve a deep burgundy color.

Pros: - Herbal ingredients are gentle on the scalp - Ammonia-free formula reduces damage to the hair - Ayur product included for added benefits - Rich, lasting color payoff - Easy to use at home

Cons: - The shade may require more maintenance to upkeep its vibrancy - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades including popular Burgundy, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for herbal and ammonia-free hair colors in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair color products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established herbal hair color brands in the market.	Business Standard
Use-case Advantage	5	5	Easy application process suitable for home use, enhancing convenience for consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with a well-fitting product range, facing moderate competition in the growing herbal hair color segment.

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