COLOR MATE Hair Colour Cream Natural Black 2 0 Pack of 2

COLOR MATE Hair Colour Cream Natural Black 2 0 Pack of 2

COLOR MATE Hair Colour Cream in Natural Black shade is a premium quality hair coloring product that offers long-lasting results. Formulated with ingredients that nourish and protect the hair, this hair colour cream is perfect for those looking to achieve a rich, deep black shade.

Key Features: - Provides natural-looking black hair colour - Enriched with nourishing ingredients - Long-lasting, fade-resistant formula - Easy to apply and rinse off - Pack of 2 for convenience

For Whom: This hair colour cream is suitable for both men and women who want to enhance their natural black hair colour or cover up grays. It is ideal for those looking for a gentle and effective hair coloring solution.

Pros: - Provides rich, vibrant black colour - Nourishes and protects the hair - Easy to use at home - Budget-friendly option - Comes in a pack of 2 for added value

Cons: - May require multiple applications for desired intensity - Some users may experience slight tingling sensation on the scalp during application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black shade, preferred by Indian consumers.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market segment.	Business Standard
Competition	10	5	Facing moderate competition from similar products in India.	Economic Times
Use-case Advantage	5	3	Easy application process suitable for home use.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market with strong brand and competitive pricing.

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