COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102

COLOR DIVA Waterproof Long Lasting Eyeliner Mascara Black 6ml EM102

The COLOR DIVA Waterproof Long Lasting Eyeliner Mascara in Black is a must-have for anyone looking to achieve a dramatic eye makeup look that will last all day and night.

Key Features:
- Waterproof formula that stays put through sweat, tears, and humidity
- Long lasting formula that won't smudge or smear
- Intense black color for a bold, defined eye look

This product is perfect for anyone who wants to add a touch of glamour to their makeup routine. Whether you're going for a classic winged eyeliner look or want to amp up your lashes for a night out, this eyeliner mascara combo has got you covered.

Pros:
- Easy to apply with the precision of a liquid eyeliner and the volume of a mascara
- Versatile formula that can be built up for a more dramatic look or kept subtle for everyday wear
- Long lasting formula that won't budge until you're ready to remove it

Cons:
- Some users may find the formula to be slightly difficult to remove at the end of the day
- The brush applicator may take some practice to master for those new to liquid eyeliner

Overall, the COLOR DIVA Waterproof Long Lasting Eyeliner Mascara in Black is a versatile and long lasting product that is sure to become a staple in your makeup bag.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key features sought by Indian consumers.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Strong demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	6	Facing moderate competition in the Indian market.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned mascara with strong market appeal in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—