COLOR BEAUT Natural Extract Healthy Hair Dye for Both Men Women Black Hair Color 1000 ML Black

COLOR BEAUT Natural Extract Healthy Hair Dye for Both Men Women Black Hair Color 1000 ML Black

Key Features: - Made with natural extracts - Suitable for both men and women - Black hair color - Large 1000 ML size

For whom: - Individuals looking for a healthy hair dye option - Those with black hair who want to maintain or enhance their color - People who prefer natural ingredients in their hair products

Pros: - Natural extracts are less harsh on hair - Suitable for both genders - Large size is cost-effective for frequent users

Cons: - May require longer processing time compared to chemical dyes - Color result may vary depending on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Large packaging size suitable for frequent users.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	GfK
Competition	10	10	Facing strong competition from established brands in the segment.	IRI
Use-case Advantage	5	3	Suitable for both men and women, expanding target market.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to brand reputation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—