Clairol Temporary Root Touch Up Concealing Powder

Clairol Temporary Root Touch Up Concealing Powder

This Clairol Root Touch-Up Temporary Concealing Powder is designed to quickly and easily cover up roots and grays in between hair coloring appointments. With a variety of shades to choose from, this powder blends seamlessly with your existing hair color for a natural look.

Key Features: - Temporary root touch-up powder - Covers grays and roots - Water-resistant and sweat-resistant - Easy to apply with a brush applicator - Blends seamlessly with existing hair color

For whom: This product is perfect for anyone looking to quickly cover up roots or grays in between salon visits. Whether you are too busy to make it to the salon or just need a quick touch-up, this powder is a convenient solution.

Pros: - Quick and easy to use - Natural-looking results - Water and sweat-resistant - Variety of shades to choose from - Blends seamlessly with existing hair color

Cons: - May need to be reapplied throughout the day - Can be messy if not applied carefully. Overall, the Clairol Root Touch-Up Temporary Concealing Powder is a convenient and effective solution for covering up roots and grays on the go.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy-to-use and effective root touch-up solution for consumers.	IRI
Brand Strength	20	10	Clairol is a well-known brand in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other root touch-up products in India.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for temporary root touch-up between salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced Clairol Root Touch-Up Powder with good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—