Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml

Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml

Chemist at Play UnderArm Roll On is a powerful yet gentle solution for preventing body odor and brightening the skin under your arms. Formulated with 5% AHA Lactic Acid and 1% Mandelic Acid, this roll-on exfoliates the underarm area, fades pigmentation, and kills bacteria, leaving you with fresh and healthy underarms.

This product is suitable for individuals with sensitive skin who want to effectively combat body odor and improve the appearance of their underarms. The aqua fragrance adds a refreshing touch to your daily routine, while the alcohol-free formula ensures that your skin is not irritated or dried out.

Key Features: - Contains 5% AHA Lactic Acid and 1% Mandelic Acid - Prevents body odor and brightens the skin - Exfoliates the underarm area and fades pigmentation - Kills bacteria for long-lasting freshness - Suitable for sensitive skin - Aqua fragrance for a refreshing scent - Alcohol-free formula

Pros: - Gentle yet effective on sensitive skin - Helps improve skin texture and appearance - Long-lasting protection against body odor - Pleasant aqua fragrance - Alcohol-free formula

Cons: - May take some time to see visible results - Slight tingling sensation may be experienced during initial use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with AHA and Mandelic Acid aligns with consumer trends towards skincare benefits in deodorants.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and effectiveness.	Brand Equity
Category Momentum	20	15	Growing demand for innovative deodorant products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium deodorant brands offering similar skincare benefits.	Nielsen
Use-case Advantage	5	5	Addresses multiple consumer needs like odor prevention, skin brightening, and pigmentation fading in one product.	Kantar
Final Market Score	100	76/100 (3.80/5)	Innovative deodorant with skincare benefits positioned well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
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