Cantu Shea Butter Coconut Curling Cream 340 g Pack of 2

Cantu Shea Butter Coconut Curling Cream 340 g Pack of 2

About Product: Cantu Shea Butter Coconut Curling Cream is a hydrating hair care formula specially designed to enhance and define curls. Made with Shea Butter and Coconut Oil, this cream nourishes and moisturizes the hair, leaving it soft and manageable.

Key Features: - Enriched with Shea Butter and Coconut Oil - Defines and enhances natural curls - Provides long-lasting moisture - Helps reduce frizz and breakage - Free of sulfates, silicones, parabens, and mineral oil

For whom: This curling cream is perfect for those with natural or textured hair looking to define and enhance their curls. It is suitable for all hair types and textures.

Pros & Cons: Pros: - Hydrates and nourishes the hair - Defines curls without stiffness - Reduces frizz and breakage - Lightweight formula - Pleasant coconut scent
Cons: - Some may find the consistency too thick - Can be too heavy for fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut Curling Cream with Shea Butter is popular for hydrating hair care in India	Vogue, Elle
Brand Strength	20	18	Cantu is a well-known brand with a loyal customer base in India	Brandwatch, Kantar
Category Momentum	20	15	Creams, Gels & Lotions in high demand in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market	Retail360, Pricebaba
Competition	10	8	Facing moderate competition from similar products in the Indian market	BusinessToday, YourStory
Use-case Advantage	5	5	Addresses the specific needs of curly hair in Indian climate	Femina, Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Well-positioned product in the Indian market for hydrating curly hair care

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