CANTU Natural Hair Styling Gel Stay Extreme Hold Tube 230 ml

CANTU Natural Hair Styling Gel Stay Extreme Hold Tube 230 ml

- About Product

CANTU Natural Hair Styling Gel Stay Extreme Hold Tube is a high-performance styling gel that provides maximum hold for all hair types. Formulated with natural ingredients, this gel helps define and sculpt hair while adding shine and moisture.

- Key Features

This styling gel is free of sulfates, silicones, parabens, and mineral oils, making it safe for daily use. It is lightweight and easy to apply, leaving hair flexible and manageable. The extreme hold formula ensures long-lasting styling without flaking or build-up.

- For whom

This styling gel is ideal for those looking for a strong hold without compromising the health of their hair. It is suitable for all hair types, including curly, coily, and wavy hair. Whether you're rocking a sleek ponytail or defined curls, this gel will keep your style in place all day long.

- Pros & Cons

Pros: The extreme hold formula keeps styles in place, adds shine and moisture, and is free of harmful ingredients. Cons: Some users may find the hold to be too strong for everyday use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The extreme hold feature of the gel meets the needs of Indian consumers looking for long-lasting styling products.	Nielsen
Brand Strength	20	18	Cantu is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	8	Facing moderate competition from both international and local brands offering similar hair styling gels.	Kantar
Use-case Advantage	5	5	Versatile styling options suitable for various hair types and styles.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Cantu Extreme Hold Gel well in the growing Indian natural hair styling market.

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