Camille Rose Naturals Coconut Water Style Setter 8oz

Camille Rose Naturals Coconut Water Style Setter 8oz

About Product:

Camille Rose Naturals Coconut Water Style Setter is a curl defining hair product that is specially formulated to hydrate and define curls, while also providing hold and protection against frizz. Made with natural ingredients such as coconut water, aloe vera, and honey, this product is free of sulfates, parabens, and artificial colors, making it safe for all hair types.

Key Features:

- Defines and enhances curls
- Provides hydration and protection against frizz
- Made with natural ingredients
- Free of sulfates, parabens, and artificial colors

For whom:

This product is ideal for individuals with curly or wavy hair looking to define and enhance their natural curls, while also providing hydration and protection against frizz.

Pros:

- Defines curls without leaving a sticky or crunchy residue
- Provides long-lasting hold
- Hydrates and nourishes the hair
- Safe for all hair types

Cons:

- May not provide enough hold for individuals with very coarse or thick hair
- Some users may find the scent too strong
- Can be on the pricier side compared to other curl defining products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water ingredient aligns with Indian consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Established reputation of Camille Rose Naturals in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other international and local brands in the same category.	Business Today
Use-case Advantage	5	5	Addresses specific needs of curly hair consumers in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Camille Rose Naturals Coconut Water Style Setter 8oz is well-positioned in the Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—