Brylcreem Wet Hair Gel 150 ml

Brylcreem Wet Hair Gel 150 ml

About Product: Brylcreem Wet Look Hair Gel is a styling gel designed to give your hair a wet, shiny look. It provides strong hold and control for a sleek hairstyle that lasts all day.

Key Features: - Gives hair a wet, glossy finish - Provides strong hold and control - Long-lasting formula - Easy to apply and wash out

For Whom: This product is ideal for those looking to achieve a sleek, wet look hairstyle. It is suitable for all hair types and lengths.

Pros: - Provides a shiny, wet look finish - Strong hold keeps hair in place all day - Easy to apply and style - Washes out easily

Cons: - May be too shiny for some preferences - Strong hold may be too stiff for some hair textures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The wet look hair gel meets the current trend of glossy hairstyles in India.	Vogue
Brand Strength	20	18	Brylcreem is a well-established brand in India with strong brand loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	10	Facing strong competition from other popular hair gel brands in India.	Beauty Insider
Use-case Advantage	5	3	Offers long-lasting hold and shine for various hair types.	Femina
Final Market Score	100	86/100 (4.30/5)	Brylcreem Wet Look Hair Gel 150ml is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

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