Botanic Hearth British Rose Almond Body Wash with Shea Butter Moisturizing Body Wash Shower Gel for Softer Smoother Skin Sulfate Paraben Free for Women Men 245ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Botanic Hearth British Rose Almond Body Wash is well-positioned in the growing Indian market for premium body wash gels.
Rs.293.00 Rs.345.00
Best price from Amazon.in Amazon.in

Details

Botanic Hearth British Rose Almond Body Wash with Shea Butter Moisturizing Body Wash Shower Gel for Softer Smoother Skin Sulfate Paraben Free for Women Men 245ml

Often Compared With

Current Product:

Product Name: Botanic Hearth British Rose & Almond Body Wash
Key Features: Moisturizing and sulfate-free
Core USPs: Shea butter for smooth skin
Pros: Nourishing formula, suitable for both men and women
Cons: Limited fragrance options, may not be suitable for sensitive skin
Why someone might choose it: Provides deep hydration
Price Range: ₹250 - ₹300


Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~88% satisfied users
Key strengths: Hydrating, pleasant fragrance
Criticisms: Limited options, may not suit sensitive skin
Final Verdict: Great for daily use, especially for normal skin types
Specifications
Form: 245ml
Skin Type: All skin types
Texture: Moisturizing, creamy
Customer Purchase Trends
  • Seasonality: Winter months see higher sales
  • Reordering frequency: Every 2-3 months
  • Most active customer types: Women in the age group 25-45, from metro cities
  • Most common purchase days/times: Weekends, evenings
  • Complementary products: Body lotion, bath gel, loofah
  • Return/cancellation rate: Very low, indicating high customer satisfaction
Alternative Product 1:

Product Name: Himalaya Herbals Moisturizing Aloe Vera Face Wash
Key Features: Hydrating and natural
Price Range: ₹150 - ₹200
Pros: Gentle on skin, suitable for sensitive skin
Cons: Limited moisturizing properties, single variant
Why someone might choose it over the current product: Natural ingredients
Use Case: Ideal for those with dry skin
Best Place to Buy: Amazon - Buy Now


Sentiment Summary
Brand Rating: 4.2/5 (Amazon, 200+ reviews)
Positive Feedback: ~85% satisfied users
Key strengths: Natural ingredients, soothing effect
Criticisms: Not highly moisturizing, limited variants
Final Verdict: Great for daily use, especially for dry skin
Specifications
Form: 150ml
Skin Type: Dry and sensitive skin
Texture: Gel-based
Customer Purchase Trends
  • Seasonality: All-year-round purchase
  • Reordering frequency: Every 2-3 months
  • Most active customer types: Women in the age group 18-35, from tier 2 cities
  • Most common purchase days/times: Weekdays, mornings
  • Complementary products: Moisturizer, sunscreen
  • Return/cancellation rate: Low, indicating good user satisfaction

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Shea Butter and sulfate-free formula align with current market preferences for moisturizing and natural products Euromonitor
Brand Strength 20 18 Established reputation of Botanic Hearth for quality and natural ingredients Brandwatch
Category Momentum 20 15 Growing demand for premium body wash gels in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in India Retail360
Competition 10 8 Facing moderate competition from other established premium body wash gel brands in the Indian market GfK
Use-case Advantage 5 5 Suitable for both women and men, catering to a wider consumer base Kantar
Final Market Score 100 76/100 (3.80/5) Botanic Hearth British Rose Almond Body Wash is well-positioned in the growing Indian market for premium body wash gels.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Botanic Hearth British Rose Almond Body Wash with Shea Butter Moisturizing Body Wash Shower Gel for Softer Smoother Skin Sulfate Paraben Free for Women Men 245ml

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Best price
Rs.293.00 Rs.345.00