Blue Heaven Strobe Shape Highlighter and Contouring Duo Stick Fairy Light fair to medium 8gm Hydration with Mango Butter Apricot Oil

Blue Heaven Strobe Shape Highlighter and Contouring Duo Stick Fairy Light fair to medium 8gm Hydration with Mango Butter Apricot Oil

Key Features: - Dual-ended stick with highlighter on one end and contour on the other - Creamy and blendable formula for easy application - Infused with hydrating mango butter and apricot oil for a smooth finish - Gives a luminous glow and sculpted look to the face For whom: - Suitable for fair to medium skin tones - Ideal for those looking to achieve a highlighted and contoured look with one product - Perfect for beginners or makeup enthusiasts Pros: - Convenient two-in-one product for highlight and contour - Hydrating formula leaves skin smooth and glowing - Easy to blend and build up for desired intensity - Creates a natural-looking sculpted effect Cons: - Limited shade range may not cater to all skin tones - May require touch-ups throughout the day for long-lasting wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile highlighting and contouring options suitable for Indian skin tones.	Vogue
Brand Strength	20	10	Established brand with good reputation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for highlighters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from established and emerging brands in the segment.	Cosmopolitan
Use-case Advantage	5	5	Easy-to-use stick format for quick and precise application.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced highlighter with good brand reputation suitable for Indian market.

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