Blue Heaven Flawless liquid Concealer 201 Cream 16gm

Blue Heaven Flawless liquid Concealer 201 Cream 16gm

This liquid concealer from Blue Heaven is designed to provide full coverage for any blemishes or imperfections on the skin. It comes in the shade 201 Cream and contains 16gm of product. The formula is lightweight and blends easily into the skin for a seamless finish.

Key Features: - Full coverage formula - Lightweight and blendable - Covers blemishes and imperfections - Long-lasting wear

For whom: This concealer is suitable for anyone looking to cover up blemishes, dark circles, or imperfections on their skin. It is great for all skin types and can be used by both beginners and makeup enthusiasts.

Pros: - Provides full coverage - Lightweight formula - Easy to blend - Long-lasting wear

Cons: - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage formula suitable for Indian skin tones.	Vogue India
Brand Strength	20	10	Established brand reputation in the Indian beauty industry.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar concealers in the market.	Femina
Competition	10	6	Facing moderate competition from other popular concealer brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin imperfections faced by Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Flawless Liquid Concealer 201 Cream 16gm offers a competitive option in the Indian concealer market.

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