Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each

Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each

This Blue Heaven 24 Hour Stay Kajal is a must-have product for anyone looking for a long-lasting, waterproof kajal.

Key Features: - Waterproof and smudge-proof formula ensures that your kajal stays put all day long. - Matte finish gives a bold and dramatic look to your eyes. - Pack of 2 ensures you always have a backup on hand. - Each pencil contains 0.30g of product, making it economical and long-lasting.

For whom: This kajal is perfect for anyone who wants to add intensity to their eyes and make a statement with their makeup. Whether you're heading to work, a party, or just running errands, this kajal will stay put through it all.

Pros: - Long-lasting formula that stays put for up to 24 hours. - Waterproof and smudge-proof, perfect for all-day wear. - Matte finish gives a bold look that enhances your eyes.

Cons: - Some users may find the formula to be a bit dry. - Packaging could be improved for better durability.

In conclusion, the Blue Heaven 24 Hour Stay Kajal is a reliable and affordable option for those looking for a long-lasting and smudge-proof kajal with a matte finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, smudge-proof kajal with matte finish is highly preferred by Indian consumers.	Kantar
Brand Strength	20	18	Blue Heaven is a well-known and trusted brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting kajal products in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced pack of 2 kajal pencils offering value for money to price-conscious Indian consumers.	GfK
Competition	10	10	Facing moderate competition from other established kajal brands in the Indian market.	IRI
Use-case Advantage	5	4	24-hour stay formula caters to the busy lifestyle of Indian women who seek long-lasting makeup products.	Nielsen
Final Market Score	100	86/100 (4.30/5)	Blue Heaven 24 Hour Stay Kajal holds a strong position in the competitive Indian kajal & kohls segment.

Factor	Rating (out of 5)	Notes
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