Bisleri Instant Black Hair Color Beard Moustache Touch Up Stick 2pcs x 3gm 6g Black

Bisleri Instant Black Hair Color Beard Moustache Touch Up Stick 2pcs x 3gm 6g Black

Bisleri Instant Black Hair Color Touch-Up Stick is a convenient and easy-to-use solution for covering up gray or white hairs in your beard and mustache. Simply apply the color stick directly onto the desired areas for instant coverage.

Key Features: - Set of 2 color sticks, each containing 3g of product for a total of 6g - Instantly covers gray or white hairs for a natural-looking finish - Compact and portable for on-the-go touch-ups - Easy to apply and mess-free

For whom: This product is ideal for men who want to maintain a well-groomed appearance by covering up gray hairs in their beard and mustache. It is also suitable for those who want a quick and easy way to touch up their hair color without the need for expensive salon treatments.

Pros: - Quick and easy application - Natural-looking coverage - Portable and travel-friendly - Mess-free formula Cons: - May require frequent touch-ups for long-lasting results - Limited color options may not match all hair shades

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The instant touch-up stick format meets the need for quick and easy beard and mustache coloring.	India Retailing
Brand Strength	20	15	Bisleri is a trusted brand known for quality products in India.	Brand Equity
Category Momentum	20	10	Growing demand for convenient grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from both established and emerging brands in the segment.	Economic Times
Use-case Advantage	5	5	Addresses the specific need for targeted beard and mustache coloring.	Vogue
Final Market Score	100	66/100 (3.30/5)	Bisleri Instant Black Hair Color Touch-Up Stick offers a competitive solution for quick beard and mustache coloring in the Indian market.

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