Bigen Speedy Hair Color 884 380 Gm Natural Brown

Bigen Speedy Hair Color 884 380 Gm Natural Brown

Key Features: - Easy and quick application process - Long-lasting color that covers gray hair effectively - Ammonia-free formula for gentle coloring experience For whom: Bigen Speedy Hair Color is suitable for anyone looking to color their hair at home easily and effectively. It is especially great for those with gray hair who want a natural-looking color that lasts. Pros: - Quick and convenient application process - Long-lasting color - Ammonia-free formula is gentle on the hair Cons: - Limited color options available - May require touch-ups more often than professional salon coloring

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and long-lasting color results.	Beauty Insider
Brand Strength	20	18	Established brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for semi-permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international hair color brands.	India Retail News
Use-case Advantage	5	5	Easy and quick application process suitable for home use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Bigen Speedy Hair Color 884 Natural Brown offers a strong value proposition in the Indian semi-permanent hair color segment.

Factor	Rating (out of 5)	Notes
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