Bigen Powder Hair Color Oriental Black N10 Pack of 6 Combo Set

Bigen Powder Hair Color Oriental Black N10 Pack of 6 Combo Set

Bigen Powder Hair Color in Oriental Black N10 is a convenient and easy-to-use hair color that provides long-lasting color coverage. The powder formula is mixed with water to create a creamy paste that is applied to the hair for vibrant, natural-looking results.

Key Features: - Comes in a pack of 6 for multiple applications - Ammonia-free formula is gentle on hair - Provides gray coverage for up to 6 weeks - Easy to mix and apply at home

For whom: - Anyone looking for a cost-effective hair color solution - Individuals with gray hair looking for full coverage - Those who prefer a powder formula for precise application

Pros: - Long-lasting color - Easy to mix and apply - Ammonia-free formula is gentle on hair

Cons: - May require multiple applications for desired color intensity - Color may fade over time with frequent washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international hair color brands.	Business Standard
Use-case Advantage	5	5	Easy application process suitable for home use.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, but faces pricing pressure in a competitive market.

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