Bigen Powder Hair Color Oriental Black 0 21 Ounce 6 Count

Bigen Powder Hair Color Oriental Black 0 21 Ounce 6 Count

About Product: Bigen Powder Hair Color in Oriental Black is a convenient and easy-to-use hair coloring solution that provides long-lasting color and gray coverage. This powder formula is ammonia-free and gentle on the hair, making it suitable for those with sensitive scalps. Each box contains 0.21 ounces of product, enough for multiple applications.

Key Features: - Ammonia-free formula - Long-lasting color - Gray coverage - Easy-to-use powder formula - Suitable for sensitive scalps

For Whom: Bigen Powder Hair Color in Oriental Black is suitable for individuals looking for a gentle and effective hair coloring solution that provides long-lasting color and gray coverage without the harsh effects of ammonia.

Pros: - Gentle formula - Easy to use - Long-lasting color - Ammonia-free - Provides gray coverage

Cons: - May require multiple applications for desired color intensity - Some users may find the powder formula messy to work with

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of shades suitable for Indian hair types.	Vogue
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing competition from both local and international brands.	Business Today
Use-case Advantage	5	5	Convenient pack size for regular users of hair color.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and competitive pricing.

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