Bigen Men s Speedy Color Hair Color 80g Dark Brown 103 Pack of 1

Bigen Men s Speedy Color Hair Color 80g Dark Brown 103 Pack of 1

Bigen Men's Speedy Color is a quick and convenient hair coloring solution specifically designed for men. It comes in a 80g pack in Dark Brown Shade 103, providing natural-looking and long-lasting color coverage.

Key Features: - Quick and easy application process - Ammonia-free formula to minimize damage to hair - Long-lasting color results - Designed specifically for men's hair - Provides gray coverage for a more youthful appearance

For whom: Bigen Men's Speedy Color is perfect for men who want a quick and hassle-free way to color their hair at home. Whether you need to cover grays or simply want to change up your look, this product is designed to meet your needs.

Pros: - Easy to use - Provides natural-looking color - Ammonia-free formula is gentle on hair - Long-lasting results - Specifically formulated for men's hair

Cons: - Limited shade selection - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades and quick application for convenience.	India Retailing, Business Standard
Brand Strength	20	10	Established brand with good reputation for hair coloring products.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for men's hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Business Line
Competition	10	6	Facing competition from both local and international brands offering similar products.	The Economic Times, Business Today
Use-case Advantage	5	5	Specifically formulated for men's hair, ensuring natural look and easy application.	Femina
Final Market Score	100	66/100 (3.30/5)	Bigen Men's Speedy Color Hair Color in Dark Brown Shade 103 is well-positioned in the Indian market with a good balance of features, pricing, and brand strength.

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